Why Basic Job Ads Are Failing – And What to Do Instead
For years, the standard approach to hiring has been simple: write a job ad, post it on SEEK, and wait for the right candidates to apply. But in today’s market, that approach is no longer enough. The best candidates are looking for more than just a job description—they want to understand the company, its culture, and what makes it a great place to work.
The Problem: A Lack of Connection
Traditional job ads focus on skills and requirements but fail to establish a connection with candidates. Job seekers want to see themselves in the role before they even apply. If an ad doesn’t provide that insight, it blends into the background with hundreds of others.
At Critical Personnel, we experienced this firsthand. Initially, we relied on conventional job ads like everyone else, but the quality of applications was inconsistent. That’s when we realised a fundamental shift was needed.
The Solution: Video Storytelling
- Instead of relying solely on text-based job postings, we introduced video storytelling to communicate what makes a role—and the company—worth considering. The results were immediate and undeniable.
Increased trust – Candidates felt more connected to the company before applying. - Stronger employer brand – Job seekers could see the workplace culture, making the business more appealing.
- Higher-quality applicants – Those who applied were more engaged and aligned with the company’s values.
The Results: A Recruitment Game Changer
- By moving away from traditional job ads and embracing video, we saw:
A significant increase in high-quality applications. - Candidates who were genuinely excited about the opportunity.
- Improved long-term hires who aligned with the business, not just the job description.
What This Means for Your Hiring Strategy
If your recruitment process isn’t delivering the right candidates, it may be time to rethink how you present opportunities. Job seekers are no longer just looking for a paycheque—they want a workplace they can connect with.
Is your hiring strategy evolving with the market? If not, now is the time to explore how storytelling can set your business apart. Let’s start the conversation.
Frequently Asked Questions (FAQs)
1. Why aren’t traditional job ads working anymore?
They lack engagement and fail to showcase company culture, making it harder to attract top talent.
2. How does video storytelling improve recruitment?
It builds trust, highlights company culture, and attracts higher-quality candidates.
3. What should a recruitment video include?
A clear company message, workplace culture, and real employee experiences.
4. Is video recruitment only for large companies?
No, businesses of all sizes can use video to connect with candidates.
5. How can I get started with video recruitment?
Start with an authentic video featuring leadership, employees, and company culture.